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Our Story
Say Hello to littlesleepie
Turning everyday moments into magical memories
Our lives are the sum of a million little moments, and we believe every single one has the potential to be extraordinary. That’s why we design products that spark smiles and inspire togetherness — with craftsmanship and community at the heart of everything we do.
The littlesleepie Story
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April 2016
Founder and mama-of-two, Maradith Frenkel, begins working on the perfect fabric for her newborn’s eczema — later known as littlesleepie Bamboo!
June 2018
Maradith leaves her Hollywood film industry career to launch littlesleepie.top, and the first Zippy is sold!
July 2018
The LS VIP Group is created to foster a space for community
June 2020
First Limited Edition Birthday Collection sells out in less than one minute.
June 2021
Our first Disney | littlesleepie Collection debuts
February 2022
We innovate new bamboo blends that keep the softness, while adding durability for daytime. They go on to become known as Soluxe® Bamboo!
August 2023
We’re named #1 in retail, #17 in California, and #74 overall on the Inc. 5000 list
September 2023
The littlesleepie HQ opens in Los Angeles
March 2024
We reach $1 million in donations to Alex’s Lemonade Stand Foundation
July 2024
We launch our first Back to School Collection, our biggest-ever daywear drop featuring Signature Play items for mixing & matching!
August 2024
We hit 400k members in our Facebook VIP Group!
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Innovative Fabrics
We create blends that check every box for parents, providing littlesleepie Bamboo for comfy sleep and Soluxe® Bamboo for daytime adventures.
Softest Fabrics Ever
Made From Bamboo
Soothes Sensitive Skin
Hypoallergenic
Sensory Friendly
Our Core Values
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Community & InclusivityCommunity is at the heart of everything we do.We’re here to connect, support and grow together, always listening to your feedback and striving to improve. We believe that littlesleepie should be for everyone, and we champion inclusivity with adaptive features, sensory-friendly bamboo fabrics, inclusive marketing, and a wide range of sizes.
Comfort & JoyComfort is at the core of everything we create.From adorable PJ prints that keep your families snug at bedtime to trendy daywear that ensures they’re cute and comfy for their daily adventures, our mission is to turn the ordinary into something extraordinary. Whether it’s Sleep or Play, we’re here to wrap your kiddos in comfort and style, every step of the way.
Product ObsessedWe design products that solve problems and create “oh, wow!” moments for parents and children.With families in mind, we balance quality and price. From littlesleepie and Soluxe® Bamboo blends to innovative features, thoughtful care guides everything we do.
From the Founder
“To me, littlesleepie is about inspiring more moments of joy, comfort and togetherness. As we grow, that goal has become our North Star.”
The idea for littlesleepie was born shortly after my second child, Gavin. I became frustrated at the lack of sleepwear options on the market that were cute, affordable and gentle enough for his eczema-prone skin! I decided to create my own: spending years obsessing over the perfect fabric, then adding features I used to dream about as a new mom. As littlesleepie grows, our mission feels stronger than ever: to inspire more moments of joy, comfort and togetherness.
